Cookie Policy

1. Introduction

This Cookie Policy explains how Portfolix Enterprise Pvt Ltd (“Company,” “we,” “us”) uses cookies, web beacons, Meta Pixel, and similar tracking technologies on our website portfolix.tech and services (“Services”).

For complete information, see our Privacy Policy.

2. What Are Cookies?

2.1 Definition

Cookies are small text files placed on your device when you visit our website. They help us remember preferences, understand usage, improve functionality, personalize experiences, and deliver advertising.

2.2 How Cookies Work

• Our server places a cookie on your device
• Your browser stores it
• On revisits, the cookie is sent back
• We use it to customize experience

2.3 Cookie Components

• Name and identifier
• Expiration date
• Domain/path
• Value
• Security flags

3. Types of Cookies We Use

3.1 Essential Cookies

Required for core functionality:

• User authentication
• Session management
• Page navigation
• Security and fraud prevention

3.2 Analytics Cookies

Used to analyze traffic and usage patterns.

• Google Analytics cookies
• Traffic measurement
• Page interaction heatmaps
• Error diagnostics

3.3 Functionality Cookies

Enable personalization:

• Language preferences
• Saved user settings
• Theme and layout preferences

3.4 Advertising and Marketing Cookies

Used for retargeting and audience creation.

• Meta Pixel cookies
• Google Ads cookies
• Custom audience cookies
• Conversion tracking cookies

3.5 Third-Party Cookies

• YouTube embeds
• Google Maps
• Support widgets
• Third-party login cookies

4. Meta Pixel Cookies

4.1 What Meta Pixel Collects

• Page views
• Engagement data
• Ad clicks
• Conversion events
• Hashed email (if provided)

4.2 Why We Use Meta Pixel

• Retargeting users
• Creating lookalike audiences
• Measuring ad performance
• Optimizing campaign delivery

4.3 GDPR Compliance

• Consent required in EU
• Honor user opt-out
• Consent Mode enabled

5. Why We Use Cookies

• Ensure website functionality
• Provide personalized experience
• Measure performance
• Improve marketing campaigns
• Protect against fraud

6. Duration of Cookies

6.1 Session Cookies

Deleted when browser closes.

6.2 Persistent Cookies

Remain until expiry or manual deletion.

Cookie Type	Duration
Essential	1 year
Analytics	14–24 months
Marketing	6–12 months

7. Third-Party Technologies

7.1 Google Analytics

• Analyzes site behavior
• Helps improve UX
• Tracks traffic sources

7.2 Google Ads

• Conversion tracking
• Ad optimization

7.3 Meta Pixel

• Retargeting
• Lookalike audiences

7.4 YouTube

• Embedded video cookies
• User interaction data

7.5 Support Widgets

• Chat tools
• Helpdesk integrations

8. How to Control Cookies

8.1 Browser Settings

You may block, delete, or disable cookies via browser settings.

8.2 Opt-out Tools

• aboutads.info
• youronlinechoices.eu
• device-level ad settings

8.3 Do Not Track

We honor Do Not Track signals.

8.4 Cookie Banner Controls

• Accept/Reject
• Manage Preferences
• Withdraw consent anytime

9. Legal Basis

9.1 India (DPDP Act)

• Consent
• Legitimate use

9.2 EU (GDPR)

• Consent before non-essential cookies
• Legitimate interest for essential cookies

9.3 California (CCPA)

• Right to know
• Right to delete
• Right to opt-out

10. Changes to This Policy

We may update this Cookie Policy periodically. Updates will be posted with a revised “Last Updated” date.

11. Contact Us

If you have questions about this Cookie Policy, contact us at:

privacy@portfolix.tech